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1 tag should link to many different keywords and themes which you've posted about and also you should assign no more than three tags .  Be certain the tags you select are diverse and not repetitive of one another because this can damage your search engine optimization efforts. Link Internally and Externally When appropriate, such as links and external links throughout your article is a blogging best practice. Along with reviving some of your articles that is previous and helping readers find what theyre searching for , inner linking permits you to highlight the validity of your site.  You can connect to some other blog posts or to your webpages.   Shorten Your Blog URL Website URLs are among the things that search engines crawl to tell what your webpage is all about.  For this reason, its readable and to avoid a mess of characters and numbers that provide no context.

 

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Below is a sheet that breaks down the anatomy of a URL; it reveals the best way to structure them and where to put keywords in URLs.  Remember that your URL doesn't need to be a direct pick from the webpage title.  Using URLs is a practice that is blogging best because they're easier for search engines and readers to comprehend. You'll be on the right path to creating content to your readers and building a blog strategy. If it comes to rank number one in Google search results, which do you believe is more important Technical SEOthings like obtaining meta tags, alt descriptions, and heading text directly or Writing really really really really handy content From my experience, its a mixture of both, but more importantly B: Composing really really really very practical content.

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From what Ive discovered, technical SEO only gets you so far.  To reach the top and stay there, an guide needs to be helpful to the reader.  The reason for this is since it aligns with Googles number one prioritythey need to rank the finest content first. Here are just six of the practices Ive used to help my website posts rank, to help you out.  By the end of this post, youll have a playbook.    The fantastic Word Length If you Google Perfect word length for a blog post youll encounter this commonly used chart from a Serp IQ study: a lot of people use this graph to justify writing really very long posts. From my experience, a super-useful manual that is 200-word will outrank a mediocrely helpful guide of 2,000 words any day.  But my personal rule of thumb would be to target 1,500 words.  And while I only said there's not any perfect length, I follow this rule since it compels me to think about all angles of the subject Im writing about.

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  Why Short, Concise Paragraphs Do Well People dont read items on the World Wide Web anymore. They scan.   Consequently, if you would like to keep people youve got to break your writing down into brief paragraphs. They look like function.  They scare people off.  If you frighten off people, they leave your website.  And if they leave your site, thats a sign to Google your post isnt quite beneficial.  And if its not useful, you begin to drop in rankings.  Therefore, when you compose, look for opportunities to split up your paragraphs into shorter chunks.

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The very first headline gets the response to the issue inside.  How can you fry an egg Utilize cooking spray.  Theres no hook. Theres no reason.  The next headline generates interest.  You dont know what is going to create an egg easier to fry unless you continue reading. And if they remain on your own page longer, theres a sign to Google that youve got great content.  So, after youve written your post, go back and look for opportunities to create hooks.  Should you need help with your hooks and headlines, 1 source I turn to time and time again is this free guide on how best to compose Magnetic Headlines. A research conducted by Florida State University discovered that list-making eliminates the cognitive effects of unfulfilled objectives. Participants in the study were far more likely to achieve goals if they created lists compared to those who did not.

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A Featured Snippet is simply an answer to a search outcome that Google chooses out of an articleand most often its in the form of a listing.  From the example above, Google shows lots of measures on the best way best to plan an event right within its results.  The reason Featured Snippets are so valuable is that in the event the post is your one Google picks to feature, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for many of Wild Apricots articles, as theyve increased our rankings and our traffic.  If you want to obtain a Featured Snippet, theres still some speculation on how Google picks them, but generally when I write a blog article, I try to include lists or steps as frequently as possible.   The Types of Pictures That Work Finest Take a look at these two images.   Its not only that the image of stones isnt attractive, its that were actually hardwired to like images of people improved.

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Because I started using pictures of people in my blog articles, Ive discovered they get shared a whole lot more, which is another factor Google believes in its positions.  Its a little change that makes a significant difference.    Why Your Articles Should be Evergreen Perhaps you have clicked on a post from a Google search result only to find the content obsolete When I encounter outdated articles, I click on the back button and try another result. Thats why should I need something to rank highly, I try to make whats called evergreen contentcontent that remains applicable over a long time period.  This means I avoid writing about matters that have time-based information or fads.   This has improved our blog traffic over 400 percent. If youd enjoy my full playbook on nonprofit SEO, it is possible to watch my free webinar How to Grow Your Organization by Obtaining Lots and Lots of Traffic to your site.